Advanced Typography - Project 1B
Advanced Typography - Project 1B
30/09/2020 - 07/10/2020 Week 6 - Week 7
Hong Ze Yee / 0335678
Bachelor of Design in Creative Multimedia
Project 1B - Collateral
30/09/2020 - 07/10/2020 Week 6 - Week 7
Hong Ze Yee / 0335678
Bachelor of Design in Creative Multimedia
Project 1B - Collateral
INSTRUCTION
PROJECT 1B - COLLATERAL
Week 6 | 30/09/2020
After project 1A, we have to come out with collateral artwork for this project by using the key artwork design.
Fig 1.1, billboard
Fig 1.2 , tote bag
Fig 1.3, tote bag
Fig 1.4, keychain
After feedback was given, Mr Vinod say the information in the yellow box is hard to see. So I decided to darken the colour.
Fig 1.6, poster
After the changes were made, the information seems to be more easy to read.
Fig 1.7, PDF
Fig 1.7, GIF
FEEDBACK
Week 6 | 30/09/2020
General feedback : add more space between the lines otherwise it looks like sticking together. Therefore, enlarge the size of "The ABCs of" and "Design Theory" and do not put any graphic elements on it.
Specific feedback : -
Week 7 | 07/10/2020
General feedback : Make sure all the information in poster and GIF are readable. (colour, size)
Specific feedback : In the poster, the words in the yellow box is hard to read because of the yellow background. Thus, try to come out with more different design of keychain.
REFLECTION
Week 6 | 30/09/2020
Experience : After I've finish project 1A, I realized that Mr Vinod suggestion is really helpful which is not encourage to add too much graphic elements or colour background in key artwork because when I was designing the collateral artwork, the key artwork has to be flexible and easy to place it in everywhere.
Observation : I felt satisfy when I place my key artwork on the items. Moreover, I use the design of Bauhaus (triangle, square and circle) to come out with my poster design.
Finding : I was having fun for this assignment and I really enjoy the progress to design to poster and collateral artwork. I liked the GIF poster.
Week 7 | 07/10/2020
Experience : There is no classes for this week where we have to continue to complete our project 1B. I almost complete it in last week so this week I should have more time for myself as well as to make some small changes for my artwork to improve it.
Observation : After I saw the comment given in Facebook, I make some changes to make sure that all the information in my poster is readable and the graphic elements in the poster is to enhance the meaning of the key artwork. Therefore, I try to come out with more and more collateral artwork since I have more extra time.
Finding : After all, I think finishing my work as soon as possible can make myself have more time and it will be more easier if there is something wrong or changes have to be made to improve the artwork.
FURTHER READING
The elements of typographic style
Fig 1.1, further reading
The elements of typographic book is style by Canadian typographer, poet and translator Robert Bringhurst. This book is thorough journey through the past, present and future of typography. Thus, it is a very detailed book on the complexity of style. It is a typography reference book I've heard of. It is good for everyone recommends to everyone else because I can gain a good grounding in the history and future of typography design. I can also see a master at work in Bringhurst that he writes with art, style and dedication. Robert Bringhurst explained that good typography is like a bread, before it is eaten, it must be appreciates, identifies and analyzed. The last part of the book classifies and displays many types of families, provides a glossary of typography terms, and lists type designers and type foundries. When the first edition of the book came out in 1992, conservative and avant-garde members immediately recognized its classic status. it immediately became and has a standard reference in this field.
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